Our Story
Blu Wellbeing Montreal, founded in 2019 by Silver Medalist Isabelle Houle, inspires self-care through innovative holistic massages known as Activated Massages.
Our mission is to revolutionize the massage industry, promoting Excellence, Innovation, Wellbeing, and Community.
The Visionary Behind Blu Wellbeing
A Leader in Massage Therapy & Holistic Wellness
Isabelle Houle is the visionary founder of Blu Wellbeing, and the creator of the innovative Blu Activated Massage™, a revolutionary approach to massage therapy that integrates massage, breathwork, crystal healing, sound healing, and aromatherapy. With a deep passion for holistic healing and a commitment to inspiring self-care rituals, Isabelle has established herself as a leader in the wellness industry—both locally in Montreal and beyond.
A Journey Rooted in Healing
Isabelle’s journey into wellness began at the young age of 15, when she discovered her calling in reiki and energy work. Her natural affinity for healing and helping others led her to explore various wellness practices, always with a focus on addressing the root causes of imbalance rather than just the symptoms. Over the years, Isabelle developed a unique, integrative approach to massage therapy, combining modern techniques with ancient traditions to create a holistic healing experience for her clients.
The Creation of Blu Wellbeing
In 2019, Isabelle founded Blu Wellbeing with a mission to offer a sanctuary for individuals seeking balance, rejuvenation, and personal growth. Her vision was clear: to create a space where clients could not only relax but also reconnect with their bodies and develop self-care rituals that support long-term well-being. Today, Blu Wellbeing is renowned for its personalized wellness services, with a core focus on cellular healing and stress relief, making it a trusted name in holistic wellness in Montreal.
A Trailblazer in the Wellness Industry
Isabelle’s signature offering, the Blu Activated Massage™, is more than just a massage—it’s a complete somatic experience designed to bring the body and mind back into balance. This unique approach has made Isabelle a trailblazer in the wellness industry, attracting attention from clients and therapists alike. In 2024, Isabelle earned the Silver Medal at the Canadian Massage Championship, a testament to her skill, dedication, and innovative approach to massage therapy.
A Leader for Her Team
As the heart of Blu Wellbeing, Isabelle not only provides transformative wellness experiences for her clients, but she also leads and inspires her team of wellness professionals. Her leadership is rooted in a commitment to excellence and a shared passion for holistic care. Through hands-on mentorship, Isabelle encourages her team to continuously grow and evolve, staying ahead of wellness trends while maintaining a focus on personalized care.
Inspiring Self-Care Rituals Online & Beyond
Beyond the massage table, Isabelle is passionate about sharing her expertise with a wider audience. She facilitates workshops and retreats, teaching self-care rituals that clients can incorporate into their daily lives. From breathwork techniques to nervous system regulation, Isabelle empowers individuals to take control of their own well-being. She also shares wellness tips, insights, and self-care practices through online platforms, helping her clients combat stress and anxiety wherever they are.
Committed to Revolutionizing Wellness
Isabelle’s vision extends beyond her own practice. She is dedicated to revolutionizing the way massage therapy is taught and delivered around the world. Her goal is to educate massage therapists globally about the Blu Activated Massage™, creating a ripple effect that will help thousands of individuals worldwide reconnect with their bodies and reduce stress. Her passion for innovation, combined with her expertise in holistic wellness, positions Isabelle Houle as a pioneering leader in the field of massage therapy.
