Our Story
Blu Wellbeing Montreal was founded in 2019 by Isabelle Houle.
Our Mission is to inspire self-care and revolutionize the massage industry with our Activated Massage Offering.
Our Values are Excellence, Innovation, Wellbeing and Community.
Discover the Blu Wellbeing Difference
Blu Wellbeing offers a complete wellness experience, featuring downloadable resources, videos, and post-massage self-care tips. Our approach integrates holistic modalities that can be easily applied at home, enhancing your symptoms and accelerating the healing process. Experience Blu Wellbeing’s comprehensive care, providing valuable tools and insights beyond the massage session for sustained well-being.
How Blu Wellbeing Was Born
BluWellbeing Montréal, founded in 2019 by Isabelle Houle, a Silver Medalist at the 2024 Canadian Massage Championship, is a sanctuary of peace and relaxation inspired by global wellness traditions. Their mission is to offer exceptional well-being experiences that blend natural practices with modern techniques, with a unique concept of providing skilled massage services directly to clients’ homes throughout Montreal.
Isabelle’s vision was to simplify self-care and make high-quality massage services more accessible. As demand for her Blu signature massages grew, she built a dedicated team of therapists to serve the community and share their expertise. BluWellbeing aims to provide each client with essential moments of tranquility and reconnection, combating daily stress and promoting holistic well-being.
The Blu Mind Theory
Blu Wellbeing draws inspiration from the Blue Mind Theory, reflecting the calming influence of water on the mind. The name is also an homage to the serene oceans of Turks and Caicos, embodying tranquility and the essence of holistic well-being.
Our Vision
Our vision is for our community to be equipped with self-care tools to maintain a state of vitality. We picture our world being a place where people are connected, anchored and rooted within. We are inspired by the vision of people taking care of themselves, filling up their own cup first, and for the overflow to pour out and into our community. We are accomplishing this through our offerings of mobile massage, online self-care rituals, and our Blu Wellbeing Retreats.
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Meet Isabelle
Isabelle’s holistic journey is deeply influenced by her roots in an entrepreneurial family, where both her mother and father serve as powerful sources of inspiration with their own distinct approaches to business. Her mother’s spiritual perspective and her father’s pragmatic, black-and-white business acumen create a dynamic yin and yang, fostering a love for both the spiritual and the practical aspects of life within Isabelle.
With over a decade of seasoned practice in the holistic
well-being field, Isabelle emerges as a meditation speaker, yoga instructor, energy healer, and massage therapist.
Throughout her extensive career, Isabelle has seamlessly woven her teachings into workshops, guided transformative retreats, trained her teams, and inspired countless individuals to prioritize their well-being.
Isabelle’s Journey
Isabelle’s journey, marked by thousands of hours of training and honed facilitation skills, has led her to cultivate safe spaces where inner work can flourish. Her overarching mission centers on enhancing women’s health, addressing concerns such as fertility, womb healing, and the delicate balance between masculine and feminine energies.
Grounded in her expertise in Mayan Arvigo® Abdominal Massage Therapy, Isabelle draws from case studies and a diverse range of training to integrate the mind with the body, fostering a harmonious flow. Through this approach, she guides women to reconnect with themselves, utilizing the healing power of their own touch.
As a dedicated practitioner, Isabelle’s wealth of experience and commitment to holistic well-being make her a trusted leader in the field. Join Isabelle on a transformative journey where you can explore the integration of mind and body, prioritize your health, and rediscover the healing potential within.
The Blu Timeline
2013
Reïki Certification
2014
Yoga Teacher’s Training
2016
Massage Therapy Certification
2017
Concordia University DEC - Leadership and Small Group Tasks
2019
Blu Wellbeing Incorporation
2020
Arvigo® Certification
2023
On-Site Branch
2024
Silver medal winner massage therapy
